A Little Bit About Justin

Your Fitness Guru

Fitness has always been a part of my life; I love helping people achieve their goals!! I work hard and love to see people work hard. When I was 14 I was involved in a jet-ski accident with my best friend. I almost lost my leg, but the doctors were able to save it by inserting a titanium rod and 4 bolts in my femur bone. That experience really showed me to cherish what I have and never expect things to be handed to me.


Before getting into personal training, I helped friends get in shape and tried different paths before finding what I enjoyed most. Initially I went to nursing school, but it wasn’t making me happy, so then I changed to EMT school, which also didn’t make me happy. I decided to try phlebotomy... every time I went to school I always ended up back with what makes me happy - fitness.

After getting certified through PFTA for Nutrition and Personal Training, I started working at Fitness 19. I was a personal trainer for approximately six months before being promoted to Fitness Manager. After being Fitness Manager for six months, I decided it was time to go on my own and start my own personal training business. While starting Strive, I was an instructor at PFTA for 3 years certifying other personal trainers. I now own and operate Strive and PFTA Austin.


I love making people feel good about themselves!! The background behind fitness training means achieving fitness and balance on three levels: emotional (The Mindset), spiritual (The Motivation), and physical (The Movement). When I train, I make sure to educate about the balance being a lifestyle change and incorporating fitness into your whole life.

A little bit about Keli

Your Fitness Trainer


Keli Hay is a coach, educator, trainer, speaker, author, and motivator helping people become more active and mobile. Having retired from the Information Security side of the technology industry, she is applying her love of training people, to the health and wellness industry.


Keli is certified to work with the general population and pregnant women (pre, during, and post) using different modalities including TRX, Bulgarian Bags, Axius Core, and Kettlebells. She currently holds the Certified Personal Trainer (National Council on Strength & Fitness (NCSF)), PROnatal Fitness: Training for Birth and Beyond (PROnatal Fitness), Bulgarian Bag Instructor (Escape Fitness), TRX Training TRX Suspension Training (TRX Training), Axius Core Instructor (Axius Core), and USA Weight Lifting Level 1 Coaching.


Keli is using her active lifestyle, which resulted in over a 100 lb weight loss, to help guide others in their weight loss journeys. If you are a man or a woman, pregnant, retired, experiencing pain or discomfort, wanting to lose weight, feel stronger, become more mobile, or looking for an active lifestyle, Keli can help you.


Based in the North area of Austin, she works as a personal trainer at Gym One in the Domain. In addition to personal training, she is an instructor at PFTA Austin helping new personal trainers become certified and continue their personal training education.

Keli is also a certified instructor with the American Heart Association for First Aid and CPR AED training. She owns and operates CPR ATX out of the PFTA Austin school.

Contact Keli: 512-710-7773 or keli@kelihay.com

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